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Quick answer

Short, plain-language definitions of the web development, SEO and AI-search terms Nepali businesses meet most often, each linked to a guide or service that explains it in depth.

3-2-1 backup rule
Keep three copies of your data, on two types of storage, with one copy stored somewhere completely separate from your main hosting. Cloud backup strategies
API
An application programming interface is a defined way for two pieces of software to talk to each other, such as a website sending a payment request to eSewa or an SMS gateway. API integration explained
BS calendar (Bikram Sambat)
The official calendar of Nepal. Business software for Nepal often needs to store and display dates in both Bikram Sambat (BS) and Gregorian (AD) form. Web application development
CMS (content management system)
Software that lets non-developers edit a website's text, images and pages without touching code. CMS or custom code?
ConnectIPS
A Nepali payment method that debits a customer's bank account directly through the national clearing house, often used for larger payments such as school fees. Accepting online payments in Nepal
Core Web Vitals
Google's three user-experience metrics: Largest Contentful Paint (loading, target 2.5 seconds or less), Interaction to Next Paint (responsiveness, 200 milliseconds or less) and Cumulative Layout Shift (visual stability, 0.1 or less). Core Web Vitals for Nepal
eSewa
Nepal's most widely used digital wallet. Websites integrate its merchant gateway so customers can pay from their wallet balance or linked bank account. eSewa integration
GEO (Generative Engine Optimization)
Structuring a website so AI systems such as ChatGPT, Gemini, Perplexity and Google AI Overviews can understand, trust and cite it when answering questions. What is GEO?
Google Business Profile
A free Google listing that controls how a business appears in Google Maps and local search results, including address, hours, photos and reviews. Local SEO in Nepal
Headless CMS
A CMS that stores content in the backend and delivers it through an API to any front end, such as a Next.js website or a mobile app. Headless CMS explained
JSON-LD
The format Google recommends for structured data: a block of JSON in the page that labels its content (business, service, article, FAQ) for search engines and AI systems. Schema markup guide
Khalti
One of Nepal's two dominant digital wallets alongside eSewa, especially popular with younger, mobile-first users. Khalti integration
llms.txt
A proposed plain-text Markdown file at the root of a website that gives AI models a concise overview of the site and links to its key pages. What is llms.txt?
MVP (minimum viable product)
The smallest version of a product that tests whether the core idea works, not a smaller copy of the full vision. MVP development for startups
NAP consistency
Using the exact same business Name, Address and Phone number everywhere online, so Google can trust and match your local listings. Local SEO in Nepal
Payment gateway
A service that securely processes online payments between a customer and a merchant. Every payment should be verified on the server before an order is marked paid. Payment gateway integration
PWA (Progressive Web App)
A website that behaves like a mobile app: it can be added to the home screen, work on poor connections and send push notifications, without an app store. Progressive Web Apps explained
REST API
A set of conventions for how software requests data or triggers actions over the web, using addresses called endpoints. What is a REST API?
Schema markup (structured data)
Code that tells search engines and AI systems exactly what a page is about, enabling rich results and clearer understanding. Google structured data service
SEO (search engine optimization)
Improving a website so it ranks higher in search results, through technical foundations, useful content and trust signals. SEO-friendly websites
SSL certificate
A certificate that encrypts the connection between a visitor's browser and your server, shown as the padlock icon. It is a baseline trust and ranking signal. SSL certificates explained
SSR (server-side rendering)
Building the full HTML of a page on the server before sending it, so search engines and slow devices see complete content immediately. Server-side rendering and SEO
Two-factor authentication (2FA)
Requiring a one-time code from an app or SMS in addition to a password, which blocks most unauthorized logins even if a password leaks. Two-factor authentication for admin panels