Schema Markup for Nepali Websites: The Structured Data Types That Matter
By WebApp Nepal, Kathmandu · 1 min read · Published · Updated
Quick answer
Schema markup is structured data, usually written as JSON-LD, that labels the content on your page so search engines and AI systems can understand it precisely. For a Nepali business website, the most useful types are Organization, LocalBusiness, Service, Article, BreadcrumbList, Product and FAQPage.
Why does schema markup matter for SEO and AI search?
Markup removes guesswork. It confirms your business name, location, contact details, services and content type in a standard format. It can enable rich results in Google and gives AI systems clean, unambiguous facts to draw on.
Which schema types should you use?
- Organization: your name, logo, website and social profiles. Place it on the homepage.
- LocalBusiness: address, phone, opening hours and area served, for businesses with a physical presence.
- Service: describes each service page, with provider and area served.
- Article or BlogPosting: headline, author, publisher, dates and image for every blog post.
- BreadcrumbList: shows the page hierarchy in results.
- Product and Offer: price, currency (NPR), availability and reviews for e-commerce stores.
- FAQPage: marks up question-and-answer sections.
- LodgingBusiness, Hotel, TouristTrip: for hotels and trekking companies.
How do you add and test structured data?
- Write JSON-LD that mirrors the content actually visible on the page.
- Insert it in the page's HTML, ideally rendered on the server.
- Test with Google's Rich Results Test and the Schema Markup Validator.
- Monitor the Enhancements reports in Google Search Console for errors.
What mistakes should you avoid?
- Marking up content that users cannot see on the page.
- Fake or self-written review ratings, which risk penalties.
- Inconsistent business details between schema and the visible page.
- Outdated prices or availability in Product markup.
WebApp Nepal implements schema markup for businesses across Nepal. See our structured data service.
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Frequently Asked Questions
No. It makes pages eligible, but Google decides what to show. Note that Google now limits FAQ rich results to a small set of sites, though FAQ markup still clarifies content.
JSON-LD is Google's recommended format and is simpler to maintain.
Yes, many plugins and custom CMS builds generate it from your content, which keeps it accurate as pages change.