# Schema Markup for Nepali Websites: The Structured Data Types That Matter

> Schema markup is structured data, usually written as JSON-LD, that labels the content on your page so search engines and AI systems can understand it precisely. For a Nepali business website, the most useful types are Organization, LocalBusiness, Service, Article, BreadcrumbList, Product and FAQPage.

Source: https://webappnepal.com/blog/schema-markup-structured-data-guide-nepal
Provider: WebApp Nepal, Kathmandu, Nepal
Published: 2026-08-25
Updated: 2026-09-21T04:55:12.000000Z

#### Why does schema markup matter for SEO and AI search?



Markup removes guesswork. It confirms your business name, location, contact details, services and content type in a standard format. It can enable rich results in Google and gives AI systems clean, unambiguous facts to draw on.




#### Which schema types should you use?





- Organization: your name, logo, website and social profiles. Place it on the homepage.

- LocalBusiness: address, phone, opening hours and area served, for businesses with a physical presence.

- Service: describes each service page, with provider and area served.

- Article or BlogPosting: headline, author, publisher, dates and image for every blog post.

- BreadcrumbList: shows the page hierarchy in results.

- Product and Offer: price, currency (NPR), availability and reviews for e-commerce stores.

- FAQPage: marks up question-and-answer sections.

- LodgingBusiness, Hotel, TouristTrip: for hotels and trekking companies.




#### How do you add and test structured data?





- Write JSON-LD that mirrors the content actually visible on the page.

- Insert it in the page's HTML, ideally rendered on the server.

- Test with Google's Rich Results Test and the Schema Markup Validator.

- Monitor the Enhancements reports in Google Search Console for errors.




#### What mistakes should you avoid?





- Marking up content that users cannot see on the page.

- Fake or self-written review ratings, which risk penalties.

- Inconsistent business details between schema and the visible page.

- Outdated prices or availability in Product markup.



WebApp Nepal implements schema markup for businesses across Nepal. [See our structured data service](/service/structured-data).

## Frequently asked questions

### Does schema guarantee rich results?

No. It makes pages eligible, but Google decides what to show. Note that Google now limits FAQ rich results to a small set of sites, though FAQ markup still clarifies content.

### Is JSON-LD better than microdata?

JSON-LD is Google's recommended format and is simpler to maintain.

### Can a CMS add schema automatically?

Yes, many plugins and custom CMS builds generate it from your content, which keeps it accurate as pages change.